Seven Tips for Building Your Personal Brand (In Person)

Phil Yanov & Scott Pfeiffer practicing personal branding.

Phil Yanov & Scott Pfeiffer practicing personal branding.

Do you feel like people don't know who you are? Do you feel like even people who do know you well can't tell their friends what you do?

It may be that you haven't established a personal brand.

After all, even your friends, colleagues, and even family can’t help you attract the customers, investors, or talent you need if they can’t even describe what you do. And strangers can’t help you or do business with you if your message is a muddled mess.

But in our noisy, social media filled world, how can you be heard by the people who need you?

The good news is, there is an audience that is completely ready to get you. There are people out there who need you ... even desperately. They just need to know how you can help them.

In this episode of the Tech After Five podcast, Phil Yanov and Scott Pfeiffer riff about an article on personal branding. It's easy to get this wrong. It's also easy to start getting it right by following just a few of the ideas enclosed.

The most important thing? Get started now.  Let us talk to you about how.

If you’ve not started building a personal brand, we give you some actionable advice on how to get started. If you’ve already begun, then maybe these tips will help you accelerate your efforts. Whether you are stopped, stuck or started on your personal branding journey, we’ve got some help that will move you forward. Listen up. And then do something with it. We’d love to hear your story.

Your hosts for this episode:

Phil Yanov is the Founder and Lead Community Organizer of Tech After Five. (TechAfterFive.com)

Scott Pfeiffer helps entrepreneurs succeed and partnerships thrive @ Mind Your Own Business.

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Tech After Five offers live, face to face networking events for I. T. professionals. Whether you are looking for tech talent or you are talent looking for the next step in your career, we offer a path towards connection. Sign up for event announcements, networking classes and tips an our website https://techafterfive.com. Follow us on Facebook, Instagram or Twitter. @TechAfterFive.

Actually, you can listen almost anywhere… Check out this list.

How to get your tech business promoted on TV news shows... with Tim Waller

Phil Yanov, Scott Pfeiffer, Tim Waller

Phil Yanov, Scott Pfeiffer, Tim Waller

Want to get your business some attention on mainstream media? Who can blame you? If you've got the kind of business that would benefit from exposure to tens of thousands or hundreds of thousands or more people, then television is the most well established platform for that.

Not every business is the kind that needs that kind of exposure, but many are. Maybe yours is.

Personally, I've used my background as a tech expert to provide support for many TV news stories over the years. Many of them have been with Emmy award winning former TV news journalist, Tim Waller. The last 25 years of Tim's career have been spent in TV journalism. This year he decided it was time for him to do something new and he made the jump to helping people understand the business he has been part of for so long.

Tim Waller has a passion for helping people and a lifetime of experience in TV news. Since we meet people and businesses at Tech After Five with great ideas that could benefit from more people knowing about them, we decided to grab Tim and ask him a few questions about how we can go about pitching our organizations to TV news.


He starts off by telling us some of the things we definitely should NOT do:

  1. Don't pitch a story that the reporter can’t cover

  2. Don't bury the important idea in a pile of obfuscatory text

  3. Don’t be annoying

We then go on to talk about some things you definitely should do:

  1. Make your story newsworthy (There are tricks to that.) - Make it now. - Make it big - Localize a national story - Make it targeted

  2. Give access to real people -Be prepared for that interview

  3. Bring your news to the front! - Sell it! - Have fun! - Be interesting! - Be dynamic!

Tim offers lots of great tips and the episode is well worth a listen if you'd like to promote your organization using TV news shows.

BONUS:

We are going to do a follow up episode where Tim answers YOUR QUESTIONS about publicity! You can post your questions on Twitter @TechAfterFive, email them to us at podcast@ta5.com or leave them on our Facebook page: https://www.facebook.com/TechAfterFive. We will collect those questions and then produce a new episode with answers!

Our guest:

Tim Waller is an Emmy award-winning reporter-turned-PR guru who will tell great stories about you! Earned media coverage is his specialty.

Your hosts for this episode:

Phil Yanov is the Founder and Lead Community Organizer of Tech After Five. (TechAfterFive.com)

Scott Pfeiffer helps entrepreneurs succeed and partnerships thrive @ Mind Your Own Business.

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Tech After Five offers live, face to face networking events for I. T. professionals. Whether you are looking for tech talent or you are talent looking for the next step in your career, we offer a path towards connection. Sign up for event announcements, networking classes and tips an our website https://techafterfive.com. Follow us on Facebook, Instagram or Twitter. @TechAfterFive.

How to Harness the Power of Personal Experiments And Level Yourself Up.

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Feel stuck in a rut? Feel like your skills are falling behind? Wondering if you could even begin to learn something new? Maybe you want to wean yourself off of a habit. Well, we've got a Mastermind Technique for you.

We run experiments.

Short. Pointed. Actionable.

Learn why and how to set yourself up to learn something new.

Sample Experiments: https://ta5.us/30dayexperiments

Your hosts:

Phil Yanov is the Founder and Lead Community Organizer of Tech After Five.

Scott Pfeiffer helps entrepreneurs succeed and partnerships thrive @ Mind Your Own Business.

How to grow your team's tech skills without breaking the bank.

Ta5 Podcast - Joel Davis - DIY Conference

Few people realize that a 140 year old business has a software development lab in Greenville, SC. Although they have a couple of hundred tech people all over the world, they’ve got fifty or so in Greenville, SC. In this episode of the Tech After Five podcast, we talk to Joel Davis of Follett School Solutions about how it came to be that there has been a group of Follett developers in Greenville for over 14 years.

He also shares with us the beginnings of the DIY Conference, a conference organized by Follett employees to help them build skills and then pass them along to their far flung peers. Joel tells us how one of those presentations changed company culture. The internal success of the conference has led them to expand it, in part, to invite outsiders to join them as they talk about software development in their company.

So, listen to the podcast, and be sure to sign up for the DIY Conference on May 1. The public session is from 1pm to 5pm with a break and then with additional evening sessions. It’s free and open to software development professionals that would like to meet some peers and learn about the day to day operations of real live developers.

Our Guest:

Joel Davis of Follett Software Solutions. Also an organizer of their DIY Conference.

Your hosts:

Phil Yanov is the Founder and Lead Community Organizer of Tech After Five.

Scott Pfeiffer helps entrepreneurs succeed and partnerships thrive @ Mind Your Own Business. (NB: Scott is missing from this episode, but he’ll be back next week!)

Tech After Five offers live, face to face networking events for I. T. professionals. Whether you are looking for tech talent or you are talent looking for the next step in your career, we offer a path towards connection. Sign up for event announcements, networking classes and tips an our website https://techafterfive.com. Follow us on Facebook, Instagram or Twitter. @TechAfterFive.

Building Tribe through CoWork, Conversation, and Conference.

Ta5 Podcast with Chris Merritt

One of my favorite CoWorking spaces to visit is Atlas Local. There is a really special sense of community in this location. It's the people, of course. That doesn't happen by accident. Atlas Local has both endured and grown and they continue to host a space that is beautiful, inspirational, and supportive. One of the features of this space are regular Zero Day meetings. You might think we're talking about cyber security gotchas, but you'd be exactly wrong. The founders of Atlas Local stole the concept of Zero Days from their hiking friends. Listen as Chris Merritt explains the philosophy of their coworking space and how that has led them to host yet another Greenville Grok conference. They want to Make Great Internet and want to find other people who share that goal and join in a conversation with them.

Check out Chris, Atlas Local and the upcoming Greenville Grok conference!

Our Guest:

Chris Merritt is a Project Manager at Faculty, Managing Partner at Atlas Local and one of the organizers of Greenville Grok.

Your hosts:

Phil Yanov is the Founder and Lead Community Organizer of Tech After Five.

Scott Pfeiffer helps entrepreneurs succeed and partnerships thrive @ Mind Your Own Business.

Tech After Five offers live, face to face networking events for I. T. professionals. Whether you are looking for tech talent or you are talent looking for the next step in your career, we offer a path towards connection. Sign up for event announcements, networking classes and tips an our website https://techafterfive.com. Follow us on Facebook, Instagram or Twitter. @TechAfterFive.

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We build the tech community by creating meaningful connections through live, face to face networking events, purposeful emails, and our entertaining podcast. Listen where you like!

How to Use the Tech After Five List to Improve Your Professional Networking (New for 2019)

Want to improve your networking? Go to better events. We wish we were kidding about that, but it's true that most networking events are so poorly designed that they yield no results at all. We do things differently at Tech After Five. For years we have given you a list of people who have registered for the event. Well, we're working on a new format and this episode talks about how to plan and execute your attendance at Tech After Five by using the list.